“We didn’t think there was a service that could digitally manage the waiting list”; these are the words of Davide, manager of restaurant 18B in the city of Iseo, Italy. So when they had the opportunity, they didn’t hesitate to try out the Carbonara App and see if it worked for them.
18B in Iseo is a gastropub with a thousand surprises. It is a perfect combination of Western and Oriental cuisine (with a wide range of burgers and sushi), all matched with craft beers and cocktails that will make your dinner even more enjoyable. Davide told us that his restaurant does not take reservations, but that everything is managed through a pen and paper waiting list.
A popular place with an average attendance of 130 people per night. However, while on the one hand, this was a very positive aspect, on the other hand, it was very difficult to manage the number of people outside the restaurant. The 18B team, using pen and paper, tried to write down as best as possible the names of the people who wanted to dine. Using their visual memory, they tried to remember who “Paolo, Giovanni, Anna…” were, so that they could be seated at the tables when it was their turn.
All this represented a constant challenge, which also required a lot of patience.
Moreover, according to the staff, sometimes customers arrived late or did not return to the restaurant, causing various inconveniences. Keeping a table occupied for a customer who then decides not to show up, without prior notice, is a loss for the restaurant. They could have used that same table to accommodate other people in the queue.
In particular, the possibility of communicating with the customer is one of the most relevant and functional aspects that the 18B team found in the Carbonara App. Thanks to the digital waiting list, customers receive an SMS when they are added to the waitlist and receive a second notification when their table is ready. In addition, customers can reply to the SMS they receive, advising them of any delays or even asking if they can add an extra seat at the table.
“Now I don’t have to search for the person to seat in the queue.” With Carbonara App, customers know when it is their turn and the restaurateur knows how long his customers have been waiting, managing long queues without crowds in front of the restaurant. And with the ability to manage everything via tablet or smartphone, there’s no longer any need for the 18B team to use pen and paper and try to understand each other’s handwriting. You can use the same account for different devices, iOS or Android. All data is automatically synchronized on each device, so you can keep the room under control as quickly as possible.
Some may be worried about presenting an innovative system like Carbonara App to their customers, but don’t be worried: the 18B team explained to us that customers reacted very positively. They found the app to be an innovative element that made the restaurant experience more interesting. It also made the service much easier and people could go out for a walk in the streets of the city, knowing that they would receive a text message when it is time to return to the restaurant.
All of these elements have simplified 18B’s workload, demonstrating how a digital waitlist can help reduce the workload. This is a very important element for restaurant managers. Being more organized, faster and more digital can help restaurants increase revenue while keeping outgoing costs flat. Because one of the relevant aspects of the app, which we haven’t mentioned so far, is that it’s free. You can download it for free from the Apple store or Play store and you can start using it today, free of charge. Zero costs and half the work? There is nothing to lose but only to gain!